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  • Home
  • Clients
  • About
  • Expertise
    • Overview
    • Branding
    • Research
    • Positioning + Messaging Strategy
    • Content + Copy
    • Naming
    • Corporate Identity
    • Marketing
    • Video
      • TalentRISE: overview
      • Deirdre Pursel: overview
      • Deirdre Pursel: case study
      • SafelyFiled: child
      • SafelyFiled: advisor
      • Southbridge: whiteboard
    • Websites
    • SEO + SEM
    • Books + Magazines
    • Annual Reports
  • Team
    • Overview
    • Joe Grossmann
    • Ty Cooper
    • Veronica Camargo
    • Melanie Lindsey
    • Mallori Stone
    • Melissa Taylor
    • CJ Okafor
    • Woody
  • News
      • 2019 (1)
        • New brand architecture and identity for JCFS Chicago
      • 2018 (8)
        • 25 years of discovering our clients’ brands
        • Discovering a brand: Eastern Shipping Worldwide
        • Illuminating Satori Energy’s brand potential
        • Naming & Branding Continuous Learning Services for Health-care Sales
        • Building the Clarus Hall brand
        • Branding and marketing new offerings in health-care intelligence
        • Happy birthday, Studs Terkel! Your Radio Archive is live.
        • Performing arts microsite promotes new season at Harris Theater
      • 2017 (9)
        • 25 years of branding, marketing, messaging
        • Interactive exhibits at Pritzker Military Museum & Library
        • Zera Construction celebrates 60th anniversary
        • Chicago Park District exhibit celebrates significant women throughout Chicago’s history
        • Generating leads and nurturing prospects for TalentRISE
        • Annual report: Evanston Community Foundation embraces change in 2016
        • Promotional microsite for performing arts: Harris Theater
        • Fresh responsive website for Zera Construction as 60th anniversary approaches
        • A rebranding refresh for the Grant Park Music Festival’s website
      • 2016 (7)
        • Harris Theater’s website reimagined — and responsive
        • 25 years of After School Matters celebrated at Gala 2016
        • Annual report: After School Matters reaches further in 2015
        • Ocient: branding the next ultra-hot Chicago startup
        • Small but mighty relaunch for noted litigation boutique
        • Launching a new family of websites for Miniat
        • Brand launch for Evanston Cradle to Career, a collective impact initiative
      • 2015 (10)
        • Lynn Sage Cancer Research Foundation Rebranding
        • Celebrating the launch of the Explore Chicago Collections website
        • Driven to serve: activating the Miniat brand from the inside out
        • OMS Foundation: rebranding complete
        • A consultative, high-touch approach to repositioning a search & recruiting firm
        • Live and on the move: Chicago Symphony Orchestra
        • Out of the stacks: rebranding Chicago Collections Consortium
        • Annual report takes a step into the future of Oral and Maxillofacial Surgery Foundation
        • Illinois Rules Branded Web App for Novack and Macey
        • Jell Pi Day 2015
      • 2014 (7)
        • The word is now out: Free Spirit PRO is for hire
        • Capturing a pivotal year for After School Matters
        • Compassionate care for all patients: delivering the 2014 annual appeal for Northwestern Memorial Hospital
        • Connecting with fans of Lyric Opera: live translations, plus a raffle
        • Charting a new communications strategy for Harris School of Public Policy
        • Tuning in to Studs: a preview of great things to come
        • Telescoping a dazzling year of community engagement at Adler Planetarium
      • 2013 (7)
        • Celebrating stories of citizen soldiers, Pritzker Military aims for national reach
        • Differentiating DHR International, the global executive search experts
        • Jell’s Latin American connection
        • The new ECF website is here — for good!
        • As Deirdre Pursel says: “Why wear someone else’s clothes?”
        • Proudly supporting WBEZ
        • Safelyfiled Launches
      • 2012 (16)
        • Our 20th year in business begins
        • HoopsHIGH aims higher, now offers live streaming video
        • A clear, bold new face for Umoja
        • Instant community, courtesy of Telligent
        • T3: Seeing Umoja’s impact, first-hand
        • Developing branding for SafelyFiled, an exciting new Chicago SaaS startup
        • äctucast: Diving into big data — differently
        • JARC: Let's Get to Work
        • Tales from Bucktown: Never Leave Your Block
        • Poster helps to rebuild
        • Celebrating GPMF Chorus's 50th anniversary on Michigan Ave.
        • New brand launch: Magnate Capital Partners
        • Sharing stories of survival: American Cancer Society, Illinois Division
        • A fresh look — and a big dose of SEO — for Bridge Strategy Group
        • Free Spirit launches Focus2012 at Room 1520
        • Capturing mission and process for Lloyd A. Fry Foundation
      • 2011 (19)
        • Projecting a fresh image for The Screen Works
        • Commemorating a decade and looking to the future
        • A new century for IWSE
        • Leveraging your Online Community via an iPhone App
        • Meet an exciting new innovator in biopharmaceutical research
        • Harris Theater, re-energized
        • Strategex ramps up: business insights offered online and in-person
        • The rebranding of Wind Point Partners
        • Now you can understand that apocalyptic oratorio — in the dark
        • If posters could talk…
        • The shoemaker’s kids have new shoes
        • David Claus, v.2011
        • GPMF: our second (banner) year on Michigan Ave.
        • Increased transparency at the Greater Chicago Food Depository
        • Free Spirit Media celebrates 10 years
        • Considering jumping into social media?
        • CCM entices new audiences with microsite and free tickets
        • Selling Blueprint Realty Partners: A virtual tour of luxury living in Indiana
        • Establishing credentials for an emerging investment powerhouse, Victory Park Capital
      • 2010 (13)
        • Jell News Bits: Work in Progress
        • We launch v2 of JellStories
        • 38-year-old Safer Foundation gets the website it deserves
        • Ravenswood ArtWalk 2010
        • A brand renovation for Scott Simpson Builders
        • Free Spirit Media 2.0
        • GPMF 2010 season launched in high style
        • The Brown Line torque wrench: just released and selling fast!
        • Renamed, rebranded, and booming globally: APS BioGroup
        • Free Spirit Media Fundraiser, Focus 2010, a Big Hit at Hootenanny
        • New brand launch: Bridgefield Mortgage
        • Jell has moved!
        • Resolution Digital Studios Gets a Digital Rebirth
      • 2009 (11)
        • Atelier Jouvence Puts its Mark on the Art Institute's Modern Wing
        • Genus: a Cancer Breakthrough?
        • Commemorating Willye B. White
        • How Does one Become a FileMaker Visionary?
        • …and the Online Experience
        • Grant Park Music Festival — the Coffee Table Book…
        • The Free Spirit Media bash
        • Stump's Latest and Greatest
        • Rebranding Credentials
        • A new site for a great organization
        • The Week Behind relaunches
      • 2008 (20)
        • Rock solid at Zera
        • Promoting new products from Atelier Jouvence
        • Finding Chicago Wilderness
        • Dan Seiler, Sound + Video
        • Panther East goes national
        • LPC celebrates out in the open
        • Kansas, meet Kansas
        • Premia Capital in the Wall Street Journal
        • Haitian zombies?
        • Show Department, rebranded
        • Mile one: launching Marathon Pharmaceuticals
        • Celebrating connections with Free Spirit Media
        • More soon!
        • Finally: the Brown Line Metalworks secret is out
        • Levant Capital Management launched
        • Bridge Strategy Group makes global headlines
        • Sara Whiteley Design gets a makeover
        • Online reel for Ben Vance
        • Author Julia Bachrach interviewed on Chicago Tonight regarding Inspired by Nature and the Garfield Centennial
        • Sid Lubitsch premieres
      • 2007 (2)
        • Join us at Lincoln Park Conservancy’s Hothouse Holiday
        • Book celebrating Garfield Centennial, Inspired by Nature, released
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