Posted February 17, 2008
If you’ve purchased a condo in a large development recently, you probably remember “selection day.” That’s the day you return to the sales center to choose everything — carpet, countertops, fixtures, you name it.
As we learned, the leading firm in this field (Residential Development Selection) in the Chicago and Boston markets is Sara Whiteley Design. Jell developed an entirely new corporate identity system for the firm, a capabilities brochure, and a matching Web site. The new look, a blend of corporate sensibility and art-school-edgy, cleanly separates SWD from their competitors, where stodgy is often the norm. [View the original site that we launched in 2008 here.]