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Posted December 17, 2012

HoopsHIGH aims higher,
now offers live streaming video

We’ve shared many news stories about Free Spirit Media since we began working with them in 2008. We love their energy and commitment to underserved urban youth. And we like to celebrate organizations that do good here in Chicago. Free Spirit Media has experienced great growth since its formation in 2001 but today we’re happy to celebrate the renewed growth of HoopsHIGH, the initiative that started it all.

HoopsHIGH is an after school program that gives high school students the chance to learn sports broadcasting by doing it — live. Back in the fall of 2000, award-winning producer Jeff McCarter decided to leave the commercial video world and work with kids in North Lawndale, teaching them how to produce high school basketball broadcasts via CAN TV, the public access channel. A few months later, Free Spirit Media incorporated as a non-profit organization.

The Jell team recently helped HoopsHIGH take a crucial next step in becoming a more robust media source. With the new HoopsHigh.org website, youth broadcasters now supplement their local CAN TV broadcasts with live web streaming to the world, as well a YouTube-based archive of past games. Live games, when available, are streamed through the site via High School Cube, a quickly-growing video streaming platform based here in Chicago.

Now HoopsHIGH fans can enjoy youth-created sports video in real-time anywhere — in or out of Chicago, with or without cable, even on a smartphone. We’re excited to play a part in helping HoopsHIGH expand their reach and give Chicago youth new channels for their talents to shine.