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Posted September 20, 2016

25 years of After School Matters celebrated at Gala 2016

It was a spectacular evening on Navy Pier. At the Pier’s entryway, the 200-foot-tall Centennial Wheel was bathed in glowing purple LED light in honor of After School Matters, the nation’s largest organization offering after-school and summer programs for underserved teens. (Over 200,000 have been served to date.)

Hundreds of Chicago philanthropists and community supporters came out to talk with program participants, purchase art and craft items, and celebrate in high style at the historic Aon Grand Ballroom. Teens performed an electric tribute to Prince and danced into the aisles singing songs from Hairspray. By the time the lights went down, over $4.5 million was raised.

Jell was thrilled to contribute to this remarkable event. For the past six months, we worked with After School Matters to design and implement all aspects of the Gala, from event marketing (save-the-date postcard, print invitation, and matching digital assets) through day-of-event support (35 wayfaring signs, event map, menu, and program book) and follow-up (thank-you card and email).

With the unwavering support of key leaders within After School Matters — including Michael Crowley, Ginger Bogle, and Lindrea Reynolds — we were able to achieve a heightened level of event branding for the 2016 Gala and execute a tightly coordinated visual system that engaged supporters from June through September.

You can learn more about the Gala’s success from Shia Kapos (Chicago Sun-Times), Candace Jordan (Chicago Tribune), and After School Matters’ own wrap-up. We congratulate everyone who helped produce the event and support After School Matters. We look forward to raising the bar once again for Gala 2017.