Our 20th year in business begins

Most people love celebrating anniversaries. But we all know these celebrations are inherently odd. What makes a day or a year truly special? Its number? If that were true, something significant (e.g., the end of the world, or the beginning of a new one) might have actually occurred on Dec. 21, 2012. But we’re not superstitious. MORE >

Posted December 21, 2012

HoopsHIGH aims higher, now offers live streaming video

We’ve shared many news stories about Free Spirit Media since we began working with them in 2008. We love their energy and commitment to underserved urban youth. And we like to celebrate organizations that do good here in Chicago. MORE >

Posted December 17, 2012

A clear, bold new face for Umoja

In previous stories, we’ve mentioned our involvement with Umoja Student Development Corporation, a Chicago nonprofit dedicated to equipping young people to succeed after high school. MORE >

Posted December 3, 2012

Instant community, courtesy of Telligent

As we mentioned last year in a story on native iPhone app design, we’ve been collaborating with the very clever developers at Leverage Software for several years. MORE >

Posted December 1, 2012

T3: Seeing Umoja’s impact, first-hand

For over 15 years, Umoja Student Development Corporation has been working in underperforming Chicago public schools, offering students a chance to succeed. We’ve been inspired by their mission and methods, and have been working with Umoja for nearly two years to improve their branding and messaging. MORE >

Posted November 19, 2012

Developing branding for SafelyFiled, an exciting new Chicago SaaS startup

It’s not unusual for a client to visit Jell with a particular idea in mind — a “look” or a marketing approach — but walk out with brand new ideas and possibilities. This is one of those stories. We met Mark Snow, John Dore, and Dean Conlin thanks to a client referral (thanks Jack!). MORE >

Posted November 8, 2012

äctucast: Diving into big data — differently

“Big data” is one of the hottest boom areas in tech, and it’s quite literally changing the way businesses sell. Big data tools, now available as online services, enable businesses to crunch millions of data points to identify and analyze customer patterns in a way that just wasn’t possible previously. MORE >

Posted September 19, 2012

JARC: Let's Get to Work

A daisy chain of industrial buildings is all that separates the Jell office from Ravenswood community anchor, Jane Addams Resource Corporation. MORE >

Posted September 18, 2012

Tales from Bucktown: Never Leave Your Block

What makes a neighborhood a community? That’s the big question posed by Scott Jacobs, a veteran journalist, author, and an old friend of Jell. Scott lives & breathes Bucktown. MORE >

Posted September 10, 2012

Poster helps to rebuild

We had one hellacious hailstorm in Chicago on July 1 of 2011; if you were here, you would definitely remember it. MORE >

Posted August 14, 2012

Celebrating GPMF Chorus's 50th anniversary on Michigan Ave.

Our third edition of the Grant Park Musical Festival’s street banners appeared on Michigan Avenue today. To celebrate the golden anniversary of the Grant Park Chorus, we designed alternating banners designs featuring close-up shots of the female and male sections. MORE >

Posted June 5, 2012

New brand launch: Magnate Capital Partners

The story here is short and sweet. In the case of most tightly-held private equity firms, the less said is often the best solution. Magnate was founded by Dan Para and Ian Howe, both veterans of highly successful private and public companies. MORE >

Posted May 25, 2012

Sharing stories of survival: American Cancer Society, Illinois Division

Free help and support for every cancer patient in Illinois — sound too good to be true? The American Cancer Society, Illinois Division does just that, offering everything from free wigs to emotional support to all Illinois cancer patients. MORE >

Posted May 15, 2012

A fresh look — and a big dose of SEO — for Bridge Strategy Group

In our last news item on Bridge back in 2008, we announced the launch of version two of their website — along with a brand refresh — in the context of global headlines they were making at the time. MORE >

Posted March 30, 2012

Free Spirit launches Focus2012 at Room 1520

After Free Spirit Media’s 10th Anniversary Gala last year — an amazing retrospective, where they pulled out all the stops at Café Brauer — we asked ourselves, “What could FSM do after this?” We weren’t the only ones energized by this question — and the answer. MORE >

Posted March 27, 2012

Capturing mission and process for Lloyd A. Fry Foundation

Our best, most fruitful client relationships often begin through a referral or a “sighting” — that is, a chance recognition of work we’ve done for another client. That’s how we came to be invited to help the Lloyd A. MORE >

Posted February 14, 2012