Corporate identity

A strong, rigorously designed corporate identity system is essential to establishing and promoting your brand. Identity standards are the basis of recall. Clarity and consistency, over time, reinforce relationships. A good identity system is good business.

Does that mean we design logos? Yes indeed. But never in isolation.


An identity system might include business cards, envelopes, letterhead, a website, CD or DVD labels, invoices, Word and PowerPoint templates, packaging, shipping labels, bags, t-shirts.

A system can also include taglines, extended color palettes, photography guidelines, and clear statements of intangible qualities or value propositions.

These diverse elements must all be designed with a common vision and a guiding set of principles.

In fact, we like to embody these principles in a style guide — essentially a user manual for you and your organization to move forward in a clear and systematic way with the identity system we’ve provided. Why guess how big the logo can be or which fonts to use when?


We will happily design a logo for you. But we will do so only in the context of a complete system. A logo in isolation, with no anticipation of future applications, is a “partial solution” — or less charitably, a “partial failure.” Who needs that?

Not you. Let’s do it right.