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Posted June 18, 2010

GPMF 2010 season launched in high style

Summer in Chicago means many things to many people, but to Jell (and about 300,000 other fans), summer means 10 weeks of the Grant Park Music Festival. If you’re among the uninitiated, we’re talking about free classical music in Millennium Park at the Jay Pritzker Pavilion — two to three concerts per week. That doesn’t happen in any other city in the United States.


2010 is GPMF’s 76th season and the 10th anniversary of Carlos Kalmar as principal conductor of the Festival. (It also happens to be executive director Elizabeth Hurley’s first season at the helm.)

The media has been buzzing about the current season and the Festival’s ever-rising popularity. The Chicago Tribune recently gave the Grant Park Orchestra and Chorus the edge over Ravinia performances by the Chicago Symphony Orchestra. And Carlos was recently featured in an interview on WTTW’s Chicago Tonight, discussing his tenure and bubbling with excitement about the 2010 season.

The first concert of the season featured guest violinist Elina Vähälä. The program offered Vivaldi, Berlioz, and Respighi on what might have been the most beautiful night of this summer. Upwards of 15,000 — an overflow crowd — turned out.

Of course, planning for the season started much earlier, in the fall of 2009. Jell jumped in to help on a variety of marketing projects: the Annual Fund 2009 mailing, two versions of the 2010 Season Preview brochure, and finally, a series of 8-foot banners posted along side Millennium Park on Michigan Avenue.

See samples of our branding and marketing for Grant Park Music Festival.

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