Happening Recently at Jell

Annual report: After School Matters reaches further in 2015

As Mellody Hobson (Board Chair) and Mary Ellen Caron (Chief Executive Officer) point out in their newest annual report, After School Matters has done it again. MORE >

Posted August 8, 2016

Ocient: branding the next ultra-hot Chicago startup

Spoiler alert: at the moment, we can’t disclose much of anything about the startup known as “Ocient” — other than it is among the most exciting new technology companies we’ve ever seen. Here’s what we can share. The company was founded by  MORE >

Posted August 2, 2016

Small but mighty relaunch for noted litigation boutique

When it comes to commercial litigation — especially the really tough cases, those where the brand reputation or financial fate of a business is on the line — there is one boutique law firm in Chicago that comes to everyone’s mind: Novack and Macey. MORE >

Posted June 14, 2016

Launching a new family of websites for Miniat

Back in October 2015, we told you about our internal brand activation project with the Miniat Family of Companies. We helped Miniat leadership announce their newly-formulated mission (branded “Driven to Serve™”) to employees. Today we’re proud to announce the launch of a whole fleet of websites. MORE >

Posted April 3, 2016

Brand launch for Evanston Cradle to Career, a collective impact initiative

Jell loves Evanston. It’s a city known for its rich culture, racial and ethnic diversity, sense of community, and commitment to higher social ideals. But Evanston is still a work in progress. Communicating the issues at hand became central to our branding and messaging engagement with Evanston Cradle to Career. MORE >

Posted January 25, 2016

Lynn Sage Cancer Research Foundation Rebranding

After a recommendation from the Woman’s Board of Northwestern Memorial Hospital, we met with leadership of Lynn Sage Cancer Research Foundation to discuss a rebranding of their venerable organization. MORE >

Posted December 16, 2015

Celebrating the launch of the Explore Chicago Collections website

Last night, we celebrated a website launch. But it wasn’t just any website. This one was a year in the making, at least as far as Jell’s involvement goes. MORE >

Posted November 6, 2015

Driven to serve: activating the Miniat brand from the inside out

Jell has just completed the first phase of an exciting, whirlwind branding engagement. Moreover, it’s in a sector we haven’t visited in nearly 20 years: the food ingredients industry. Everyone on our team learned a lot, and we met some wonderful people along the way. MORE >

Posted October 26, 2015

OMS Foundation: rebranding complete

If you saw our previous story on the Oral and Maxillofacial Surgery Foundation’s 2014 Annual Report, you may recall that the Foundation had ambitious goals for increasing membership and revenue to support its mission. MORE >

Posted September 28, 2015

A consultative, high-touch approach to repositioning a search & recruiting firm

We knew we were simpatico at our initial meeting: TalentRISE was a modestly-sized firm led by a team of experienced, hands-on consultants committed to serving clients with the highest standards. It’s always nice to begin a relationship based on shared values. MORE >

Posted September 10, 2015