Happening Recently at Jell

Launching a new family of websites for Miniat

Back in October 2015, we told you about our internal brand activation project with the Miniat Family of Companies. We helped Miniat leadership announce their newly-formulated mission (branded “Driven to Serve™”) to employees. Today we’re proud to announce the launch of a whole fleet of websites. MORE >

Posted April 3, 2016

Brand launch for Evanston Cradle to Career, a collective impact initiative

Jell loves Evanston. It’s a city known for its rich culture, racial and ethnic diversity, sense of community, and commitment to higher social ideals. But Evanston is still a work in progress. Communicating the issues at hand became central to our branding and messaging engagement with Evanston Cradle to Career. MORE >

Posted January 25, 2016

Celebrating the launch of the Explore Chicago Collections website

Last night, we celebrated a website launch. But it wasn’t just any website. This one was a year in the making, at least as far as Jell’s involvement goes. MORE >

Posted November 6, 2015

Driven to serve: activating the Miniat brand from the inside out

Jell has just completed the first phase of an exciting, whirlwind branding engagement. Moreover, it’s in a sector we haven’t visited in nearly 20 years: the food ingredients industry. Everyone on our team learned a lot, and we met some wonderful people along the way. MORE >

Posted October 26, 2015

OMS Foundation: rebranding complete

If you saw our previous story on the Oral and Maxillofacial Surgery Foundation’s 2014 Annual Report, you may recall that the Foundation had ambitious goals for increasing membership and revenue to support its mission. MORE >

Posted September 28, 2015

A consultative, high-touch approach to repositioning a search & recruiting firm

We knew we were simpatico at our initial meeting: TalentRISE was a modestly-sized firm led by a team of experienced, hands-on consultants committed to serving clients with the highest standards. It’s always nice to begin a relationship based on shared values. MORE >

Posted September 10, 2015

Live and on the move: Chicago Symphony Orchestra

Everyone we met in CSO’s marketing team was gearing up for the Orchestra’s 125th anniversary season — a momentous year worthy of celebration. And that meant taking the show on the road, with free public performances in a wide variety of venues outside Orchestra Hall at Chicago Symphony Center. MORE >

Posted June 25, 2015

Out of the stacks: rebranding Chicago Collections Consortium

We hate to admit it, but we were caught unaware. When Jaclyn Grahl, executive director of Chicago Collections Consortium, contacted us in September 2014, we had not yet heard of the organization. It turns out that we were not alone. MORE >

Posted June 23, 2015

Annual report takes a step into the future of Oral and Maxillofacial Surgery Foundation

If you’re not an oral surgeon — or related to one — you may not know much about this medical area. And you almost certainly wouldn’t have heard of the Oral and Maxillofacial Surgery Foundation. This is a foundation built by oral and maxillofacial surgeons (OMSs, for short) for OMSs and the betterment of the specialty. MORE >

Posted June 12, 2015

Illinois Rules Branded Web App for Novack and Macey

It may be obvious to some, but certainly not to everyone: You can’t expect all attorneys to be expert in the nuances of Illinois law (or, more technically, “pretrial rules and code provisions”). Some Illinois attorneys are simply not expert litigators. MORE >

Posted April 9, 2015