Corporate identity systems
Appreciation and exploration of your corporate identity (even if you’re not a corporation) is at the core of all the work we do.
Know thyself. Seriously.
We may as well be clear from the start: corporate identity is the highest calling in communications. Identity is the succinct evocation of your value and your values. Identity is how good marketing begins. Identity is the basis of recall and relationships. Identity is clarity. Identity is good business.
Does that mean we design logos? Yes indeed. But never in isolation.
A logo is an anchor in a system.
An identity system might include business cards, envelopes, letterhead, a Web site, CD or DVD labels, invoices, Word and PowerPoint templates, packaging, shipping labels, bags, t-shirts.
A system can also include taglines, keywords, extended color palettes, and clear statements of intangible qualities or value propositions.
These diverse elements must all be designed with a common vision and a guiding set of principles.
In fact, we like to embody these principles in a style guide — essentially a user manual for you and your organization to move forward in a clear and systematic way with the identity system we’ve provided. Why guess how big the logo can be or which fonts to use when?
“I just want a logo.”
We will happily design a logo for you. But we will do so only in the context of a system. A logo in isolation, with no anticipation of future applications, is a “partial solution” — or less charitably, a “partial failure.” Who needs that?
Not you. Let’s do it right.